Out-Of-Home Revenue Results by Quarter
($M) 2016 - 2018:
Roadside Billboards (over and under 25 square metres) $376.3 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) $256.9 million
Billboard Advertising Facts and Figures:
- Reach 78% of Australians notice Outdoor Advertising each month.
- Reach 83.3% of Australians each month.
- Drivers spend 7.5hrs in the car making on average 10 trips weekly.
- 88% say brands on billboards stand out.
74%Of Australians see Billboards every day, several times a week.
- On shopping trips, 76% of drivers are relaxed and open to finding out about new products and services.
- 72% of Australians travel on roads to and from work.
- 67% of Australians have seen billboards in the past week
- 46% of people believe Billboards bring new products to their attention.
Source: ooh!, Neuroscience 2011, The Seed, How we really travel 2009 | MOVE data 2013, Ppl 14yrs+ | Nielsen CMV Survey 1, 2013